bookmark reviewed by nick morgan, ph.d.
Carmine Gallo’s latest book, Talk Like TED: The 9 Public- Speaking Secrets of the World’s Top Minds, taps into the
enormous popularity of the TED vid-
eos and the mystique of TED events.
What’s helpful is that the book is filled
with great examples and stories from
TED speakers and other public figures.
What’s less compelling is that Gallo’s
nine “secrets,” while certainly sound
advice, are hardly secrets. In fact, most
of them can be found in nearly any
credible book about public speaking.
Nonetheless, Talk Like TED is an
entertaining and enlightening read
because Gallo has done his homework.
The first “secret” is passion. As Gallo
says, “Unleash the master within.”
Like two of his examples—Aimee
Mullins, the star athlete with pros-
thetic limbs, or Cameron Russell, the
fashion model who cares about self-
image in young girls—you have to talk
about what you care about.
Second, Gallo advises readers
to “master the art of storytelling.”
Important, even essential, advice in
the 21st century, but hardly a secret.
Yet his chief example, the civil rights
attorney Bryan Stevenson, brings this
well-worn advice to life. Stevenson’s
TED Talk earned the longest standing
ovation in TED history, says Gallo,
whose analysis of the talk is fascinating.
skill of public
Talk Like TED promises “secrets” but delivers sound advice
about the book
Talk Like TED:
The 9 Public-Speaking
Secrets of the
World’s Top Minds
by Carmine Gallo;
St. Martin’s Press,
2014; 288 pages