should publicly announce them in a
filing with the SEC (in either Form
8-K or 10-K).… When the company
disseminates material news, it must
be consistent in the use of all of the
channels communicated in the policy.
If this occurs, then the company will
always be in compliance with Reg FD.
If it varies from the means communicated, or doesn’t utilize them at all,
then questions as to violations of Reg
FD may arise.
CW: What advice do you have for communicators who still need to convince
corporate leaders of the value of a
social media policy?
JC: Use of social media is a work in
progress. Communicators may want
to point out the extent to which so
many companies and individuals
are now embracing social media.…
Organizations that wish to get their
messages and stories out there need
to embrace social media. Having a
strictly adhered-to and well-thought-out social media policy should alleviate many of the concerns of those who
are still trying to understand what
social media means to their business
Read more on this
topic in a Q&A with
Jeff Corbin on KCSA
website. You can also
follow the company