5. Posting poor-quality content
If you’re going to have a brand page,
you’ll need to keep it fresh with con-
tent. Think about the kind of con-
tent that would be useful to people
who “like” your page. Don’t just fill
it with promotional posts, or people
will quickly “unlike” you. Remem-
ber to ask people to engage with your
content by encouraging sharing and
commenting—when someone inter-
acts with your posts, this increases the
likelihood that your content will show
up on their news feed in the future.
Post at different times each day, differ-
ent frequencies (number of posts per
day) and different types of posts (sta-
tus update, link, image, video, etc.).
Then, after a month or so, use a tool
like EdgeRank Checker to determine
what your fans are responding to best.
6. Leaving the About section
Your Facebook page is highly indexible
by Google, but only if you put information there. Be sure to fill in as many
fields as you can in the About section
of your page. If the fields offered don’t
seem relevant to your business, change
the type of business page you have.
This article first appeared on Tod Maffin’s
blog at todmaffin.com.
about the author
Tod Maffin, president of
engageQ, is a senior digital
and advises organizations
on social outreach and
online marketing. Contact
him through todmaffin.com.
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