6. 5 percent to 39 percent (against a
goal of 20 percent).
Dividing responsibilities among
the nine CAFCE member volunteers allowed for a more coordinated
approach to the campaign in 2013.
There was enough time to produce a
comprehensive participant guide that
aimed for transparency in contest
operation, and provided best practices
for how members could help make
the contest a success. The document
was hosted online as a Google Doc,
and views were tracked with a plug-in.
More than 25 percent of the membership viewed the document in its first
Following the CAFCE National
Conference outreach session in August
2012, members recognized the value
of communication strategy in engaging membership and expressed interest
in volunteering for the 2013 campaign. The Co-op Week chair doubled
financial support for the contest in
2013, from CDN$250 to CDN$500.
In its pilot year, the contest received
3,450 entries, and with more schools
involved for 2013, CAFCE was poised
to receive more entries in the contest’s second year. Moreover, the social
media contest has been adopted as an
official CAFCE initiative for member and student engagement during
National Co-op Week.
about the author
Adam Brayford is communications and marketing
coordinator for Simon
Fraser University’s Work
Integrated Learning unit
in Vancouver, British