How to “write” better images into your video
Do you consider yourself primarily a word commu- nicator or a visual commu- nicator? In both cases, you
have the same goal: to engage an audience and convey information. And both
methods are very effective for documenting facts and describing activities.
Writers understand sentence structure
and the nuances of composition. They
know how to combine nouns, verbs
and other parts of speech to tell a com-
pelling story. For visual communica-
tors, these same writing skills can and
should be used to create imagery that is
effective and memorable.
In 1964, Marshall McLuhan coined
the famous phrase “The medium is the
message,” meaning that the delivery
format and the content of a message
are intrinsically linked, and that it’s the
medium, separate and apart from the
actual information, that has the greater
influence over how an audience per-
ceives the message. Further, the quality
of the medium can affect the decision
see for yourself
Suzanne Salvo explains how writing skills and techniques can be applied to add life to your video.