see for yourself
How can we close the gap between what CEOs expect of us as communicators and what we expect
for ourselves? One way is by learning more about how the business operates so that we can offer
more substantive and informed counsel. Deborah Hinton and Neil Griffiths sat down with David
Ferrabee of Able and How, and Mark Dollins of North Star Communications in a panel discussion
to offer ideas about how to boost your business knowledge.
And even if they did have the same aspiration, they didn’t always believe they
had what it takes to bring this role to life.
• Is the communication leadership role
described in The Authentic Enterprise
something that I aspire to?
We believe this discrepancy creates a
promising opportunity to take control
of our future.
It starts by recognizing what in hindsight should have been obvious: that not
all communication professionals aspire
to lead even though they’d like to be part
of a function and profession that is in a
We think it’s time for each of us to ask
ourselves some fundamental questions:
• If it is, what does that mean in terms
of my professional development?
• If it’s not, then what are the implications for my career and professional
• No matter what the answer to the first
question, do I have the skills, experience and capacity?