tors said they
wanted for the
match with what
or were doing as
Read The Authentic Enterprise in
• If I don’t, do I know where and how to
• Am I willing to take responsibility for
my own future?
CEOs described a clear and compelling
need for the communication profession
in The Authentic Enterprise, and they
believe we are well positioned to deliver.
Now, it’s time to ask for what we need to
Whether we see ourselves as leaders
or not, there’s an opportunity to understand the implications of the leadership
role our executives are expecting from
our function on our own professional
development. We can take responsibility for getting what we need to bring
our professional aspirations to life, even
if it means putting more and different demands on our function, human
resource departments or professional
associations (including IABC!).
If we want this future, we need to go
get it. And together we can create it.
Together we can engage in generative discussion to discover practical approaches
for advancing our own interests and
those of our profession. Our CEOs have
opened the door, but it’s up to each of us
to decide whether to walk through it.
communication professionals. The survey
received 107 responses. On average,
respondents were well-educated (many
with graduate degrees and postgraduate
studies), experienced ( 10 years or more)
communication professionals, working
in a corporate communication function
(internal more than external) for large
(more than 1,000 employees, many with
more than 10,000) publicly traded or privately held, for-profit companies.
For more information about the survey
methodology and findings, see Neil Griffiths and Deborah Hinton’s report Where
Are We? Where Should We Be? What Communication Professionals Are Thinking in
IABC’s online library.
about the authors
Neil Griffiths is director of brand and
strategy within SNC-Lavalin’s global
corporate communications team. Based
in London, he is on the board of IABC
Europe/Middle East/North Africa and supports the members in that region with
their professional development. He was
named IABC’s 2013 International Regional
Leader of the Year.
Deborah Hinton is partner of communication strategy for Hinton: Communication Matters in Montreal. She blogs and
tweets (@debhinton) regularly on communication and leadership.
about the survey
In June and July of 2012, the authors
posted a 45-question survey on social
networks and LinkedIn discussion groups
to people who identified themselves as
Disclaimer: The authors neither were
nor are members of the Arthur W. Page
Society, nor did they play any part in the
research, writing or promotion of The