How to help your interviewees come across
as confident and comfortable on camera
“Is this what my
to know about this
topic? Or is it what
my boss wants to tell
them?” Then get
rid of any boss
Most corporate videos revolvearoundinterviews with one or more key employees. So choosing
the right people to interview and preparing them in advance are crucial steps
in making a video project a success.
You don’t have to be an expert in a
subject to interview someone who
is, but you will get much more use-
ful information if you make yourself
familiar with the topic and its associ-
ated jargon. But don’t necessarily let the
interviewee know how much you know.
In fact, “playing dumb” (to a point) to
elicit responses that will be easier for a
non-technical audience to understand
is a good technique.
Don’t ask questions that have a yes or
no answer. Instead of asking, “Were you
on site when the plant exploded?” ask,
“What did it feel like when the plant
Critique your list of questions by ask-
ing yourself, “Is this what my audience
needs to know about this topic? Or is it
what my boss wants to tell them?” Then
get rid of any boss questions.
In this video, Suzanne Scardino Salvo explains what you need to do to get
the best out of your interview subjects.