Dick Wilmot, IABC Fellow A benefit of membership:
IABC members get access to free webinars on professional development topics.
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presentations on mastering measurement,
personal branding and unleashing your
inner storyteller. The next free webinar,
“Measuring What Matters in Owned,
Earned and Paid Media,” happens 10 July.
See the complete list of upcoming and
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Dick Wilmot, a true leader
With this issue of CW focused on communication leadership skills, our member
spotlight shines on Dick Wilmot, IABC
Fellow and a pioneer in the communication profession. During his 32 years at
General Motors, Wilmot inspired others
to aspire to do great work.
“Dick led by example simply by being
himself,” says Katie McBride, a com-
munications leader at General Motors.
“He taught many people at all stages of
their careers and lives the power of kind-
ness, listening, gratitude and just plain
doing what’s right. These qualities made
his team work harder for him and their
shared goals than they did for most oth-
Wilmot’s career at GM was wide-rang-
ing and included work in senior executive
coaching, media relations and public rela-
tions. He also served as group director of
corporate communication for the Chev-
rolet, Pontiac, GM of Canada Group
and its 250,000-employee organization.
Wilmot pioneered GM’s trust research,
later developing a trust-building process
for diverse clients in North America.
“Many of us learned from his soft-spoken strength as he counseled leaders to
earn trust by trusting others and acting
on their words,” says McBride. “We
were inspired by his handwritten thank-you notes—something many of his
protégés still practice, even in this electronic world. And we watched him take
setbacks in stride, always more worried
about his family and friends than himself. He taught so many that what matters most is not what you achieve, but
who you are. That’s the measure of a
Read the full CW online article about
Wilmot to learn more about his contributions to the profession, his passion for
baseball and an inspiring story about a very
the customer believes it is. What the
customer views as successful could be,
and very often is, different than what
the organization’s executives, frontline
employees, and even professional com-
municators would expect.”
The report, which is free to IABC
members, highlights pitfalls to avoid
when connecting with target audiences,
examines the marketplace from the
perspective of the consumer and provides tools to create a winning customer
Delivering on the
Customer Experience is
free to IABC members.