success. Like the one about an up-and-coming TV host named Oprah Winfrey.
On 10 November 1986, Oprah made a
startling confession, Bhargava writes.
Her show was about victims of sexual
abuse. As the show was coming to an
end, Oprah stunned her audience by
revealing that she had been raped by a
relative when she was 9.
Oprah had demonstrated truth, the first
of the five behaviors. This extreme honesty, says Bhargava, set her on the path to
He’s unearthed many other compelling stories of how these five behaviors
lead to success. There’s James D. Wolfen-sohn, for example, and how he led the
World Bank to a new relevance, and Jim
Sinegal, the former CEO of Costco, and
how he led the company to better things
through the unselfish behavior of taking
a pay cut.
Bhargava articulates what many of us
have already sensed: that it’s never been
more important to be likeable to achieve
goals, whether it’s selling more, getting
votes or keeping employees from
Certainly, getting all five behaviors
right is a tall order. But when I inter-
viewed Bhargava recently, he said, “Even
if you can just focus on one or two, it
can still make you and your company
incrementally better and have a real
effect on your success.”
What have you got to lose?
about the reviewer
Liz Wilson is the copywriting lead at
mobile provider Orange Switzerland.
She’s also been a journalist, blogger and