see for yourself
Watch highlights from the 2013 Edelman Trust Barometer panel discussions in Davos
(Switzerland), London and New York City.
Regardless of the type, size and even location of the organization, these drivers
consistently reveal employee/stakeholder satisfaction and overall perceptions of
organizational effectiveness. Profiling trust should be an ongoing organizational
process, especially because trust levels can change rapidly in light of certain events.
Profiling trust assists with identifying specific challenges in a given organization.
One tool for profiling trust is the Organizational Trust Index survey tool, developed
with the help of the IABC Research Foundation.
3. Identify productivity measures for trust monitoring
Organizational trust is reflected in a very diverse set of outcomes. Generally speaking, high-trust organizations display greater performance and productivity than
lower-trust organizations. Because of this connection, you can use various measures
of organizational health to indicate the level of trust in your organization, such as
competitive positioning, productivity compared with industry/sector benchmarks,
litigation costs and employee turnover rates. Choose measures that are specific to
your organization’s challenges and objectives.
4. Review policies and procedures
The more detailed and prescriptive policies and practices become, the more the
organization communicates a distrust of stakeholders. The more policies and
procedures empower employees to “do what is right,” the more trust is supported.