6 tips for crafting
a social media
Random tweets and posts don’t
build the brand. Stay on message
with all your communication
Organizations are catching on to the power of social media. But for all the brands that are successfully implementing social media strategies, there are plenty that are
missing the mark. Many fall short simply because they
do not have a strategy at all. Without a well-thought-out
and researched content strategy, it is too easy to let social
media take a back seat to other projects.
To maximize success, you need to have a strategy and plan
in place. Here are six tips for crafting a successful social media
should extend to social
media content, which is
just another extension
of your brand.
1. Have goals
Without goals, your social media content strategy doesn’t have
much meaning. If you don’t have goals, what is the point? Your
goals will help define the rest of the strategy, because all the other
parts of the plan will be focused on achieving your goals.
2. Stay on brand
Many brands have branding guidelines, along with style and tone
requirements for written content. These guidelines should extend
to social media content, which is just another extension of your
brand. Staying on brand is important; having conflicting messaging across platforms can be confusing for both loyal and prospective customers.
3. Know your audience inside and out
With any marketing strategy, audience research is key. This definitely holds true for social media. Where does your audience
hang out online? What networks do they use most often? Does
your audience lurk online more than they contribute? What content media do they respond to? These are all questions you need