Social and collaboration tools are becoming an integral part of modern intranets. When it comes to redesigning or redeveloping sites, planners now take for
granted that some elements of social
functionality will be included in their
new intranets. A growing number of
organizations are even moving to true
“social intranets,” which bake social
capabilities into the core of their sites.
Employees have always talked
among themselves and worked
together in teams or business units.
Social tools now have the potential
to supercharge these discussions and
connect people in new ways.
Going far beyond blogs and wikis,
these tools provide rich support for
project work, wide-ranging conversations and online problem solving.
People can “like” and “follow” news
and use an “activity stream” to keep
track of what’s happening across the
Social and collaboration tools are,
however, just a means to an end. The
really interesting conversation is about
how these tools can directly benefit
both employees and the organization
as a whole. Those real business bene-
• Bettering productivity.
• Fostering staff engagement.
•;Enhancing knowledge management.
• Improving customer service.
Internal communication teams have
everything to gain by leading the push
to introduce social and collaboration
tools within organizations. Communicators are already responsible for
spreading news to all employees, and
their strong people skills are vital to
ensuring that these social tools succeed.
Collaboration tools can take many
forms, ranging from simple capabilities (liking and commenting) to rich
tools that support daily work (project
spaces and communities of practice).
are already responsible
for spreading news
to all employees, and
their strong people
skills are vital to ensuring these social tools
see for yourself
This promotional video from Yammer shows how its social collaboration tools can facilitate teamwork across departments and hierarchies.