How and where we work is changing. A thriving social intranet can not only keep employees informed but
also help unlock the knowledge held
by individuals for the benefit of the
whole organization. We asked Guy Van
Leemput, online communication and
intranet expert at consultancy J. Boye
in Brussels, to share his thoughts about
what makes a social intranet great and
where the medium is headed.
CW: What do you see as the most valuable contribution a social intranet can
make to the business?
Guy Van Leemput: One area that I hear
more and more success stories about
is access to knowledge and expertise.
Knowledge within organizations is
often dispersed across departmental silos and different geographies.
While some of this expertise may be
documented in traditional knowledge
management systems, most of it will
be “tacit” knowledge locked inside the
heads of employees.
A social intranet can be part of the
solution to unlock this tacit knowledge.
It makes the organization’s experts easily reachable by others and encourages
them to share their expertise in online
communities, wikis and discussion
forums. The business benefits can be
many—less time wasted looking for
information, faster and better answers
to customer queries, and more ideas
for product innovation.
CW: What can communicators do to
ensure that a social intranet thrives and
is valuable to the business?
“Be an ambassador
of change. Social
intranets are mainly
change, much more
than about implementing a new
piece of software.”
—Guy Van Leemput
Intranets hold new promise in the social world.
Guy Van Leemput explains why