other communication tools. Also, the
layout and attractiveness of this unified
home page are receiving renewed attention. Successful intranets often have a
well-designed, easy-to-grasp entry page
that avoids the “information overload”
pitfall of earlier portals.
For years, intranet search has been
an area of high expectations and poor
delivery, much to the frustration of
intranet managers and end users alike.
But as more and more unstructured
social content is created, the importance of a good search engine grows.
Luckily, people are beginning to under-
stand that it requires effort and dis-
cipline among everyone involved to
improve intranet search to an accept-
able level of quality. I’m convinced that
search, or “findability,” will become a
priority in the near future.
As a final point, I’m a strong believer
in the concept of the digital workplace—an integrated set of digital tools
for employees, combining all of the
trends and capabilities discussed above:
traditional content as well as user-gen-erated social interactions, easy to search
and accessible on any platform. An
exercise that I recommend to any communication professional is to map how
far your organization has come on this
journey, and what it will take you to get
to the next level.
“As more and more
content is created, the
importance of a good
search engine grows.”