communication team to post most documents, and news and information
were rarely updated. Consequently, the
Asurion internal communication team
relied primarily on email and printed
materials to communicate with the
company’s global workforce of 14,000
people. But that meant employees
lacked the tools to find, interact with
and learn from one another.
The plan was to develop a new
intranet with more intuitive navigation, team collaboration sites and
easy search capabilities. It needed to
be a robust, real-time source of news
and information for employees about
the company, its customers and the
industry; allow employees to share
information using a variety of media;
and organize and consolidate relevant
information for one-stop access.
The first step was to upgrade the
intranet platform to the latest version
of SharePoint. That allowed the communication team to build the business case for an improved intranet.
Team members reviewed the capabilities of SharePoint against the technical requirements of their proposed
plan and were able to customize the
product to meet their requirements.
They also developed key elements that
directly addressed the business need to
keep employees engaged and informed
about company happenings by pushing relevant content to them based on
their role, location and function.
The next step was to launch a beta
pilot of the new intranet, called Insite.
Over the nine-month period from January through September 2012, the team
implemented a steady communication
schedule to promote the intranet’s functionality and educate employees about
its use. Multiple media channels were
used to engage employees, including
mailers, interactive web tools, emails,
intranet messaging, webcasts, live meetings and posters, based on the needs of
each employee population segment.
With so many new features on the
intranet, the team instituted a com-
Over the nine-month period, the
team implemented a
schedule to promote
the intranet’s functionality and educate