prehensive training program, starting
with group and individual sessions
for senior leaders and HR teams, and
then a series of in-person training sessions and webinars for all employees.
Webinars, training videos posted on
Insite, web articles and informational
emails proved especially beneficial for
employees working remotely.
Using its annual employee communication survey as a benchmark, Asurion
followed up in 2013 with another survey that measured the impact and use
of the new intranet. Among the results:
• In 2012, 21 percent of employees
ranked the intranet as a key source
of information. In 2013, 82 percent
ranked Insite as a key source of information (against a goal of 75 percent).
•Previously, only 11 percent of
employees visited the intranet daily.
After Insite’s debut, 65.3 percent of
employees visited once a day or more
(against a goal of 50 percent).
•;In 2012, 20 percent of the employee
population said they felt they were
well informed about the company.
A year later, as a result of Insite, 71
percent said they knew more about
other areas of the company (against
a goal of 60 percent).
•Employee engagement with the
intranet improved. Previously, all
articles were posted to the intranet
by the communication team, but
since Insite’s launch, 19. 6 percent of
articles posted came from employees
(against a goal of 25 percent).
By mid-December 2012, an average
of 5,500 employees were visiting the
site daily. This number continues to
rise as the team focuses communication and training efforts on Asurion’s
international locations, and the team
continues to educate employees on the
functionality and new features.
about the authors
Jennifer Barrett is the director of corporate communication at Asurion, based in
Nashville, Tennessee, and
leads a team of professionals responsible for all global
Michele Hodges is communications manager for Asurion’s 7,000-plus customer
care division, and is responsible for delivering strategic
communication through all
levels of the business.
Christy Roberts is the supply chain communications
specialist at Asurion. She
has more than 10 years of
experience in internal communication and marketing.