Last May, Communication World officially went digital. After 30 years as a bimonthly
print publication, moving CW to a
monthly online-only format was a
big change. While we’ve heard from
people who miss the print version,
the new format is proving to be
popular. As the anniversary of CW’s
transition approaches, here’s a look at
how the digital version has evolved.
The level of engagement with CW
as a digital magazine has been high.
page views of the digital web edition,
and more than 13,000 new visitors,
averaging 88 visitors per day, from
114 countries around the world.
The majority of readers are from the
U.S. and Canada (at 48 percent and
31 percent, respectively), followed
by Australia, the U.K., New Zealand, France, Slovenia, South Africa,
Mexico and the Philippines; the figures track with IABC’s membership
numbers in these countries. An average of 3,200 people read each issue
of CW, and readers spend an average
of 6:47 minutes per visit. According
to a third-quarter 2013 study from