2. Check in with your audience by gathering metrics, offering questionnaires
or holding focus groups. Build social
media profiles to clearly understand
what platforms and media they use,
including what frequency and depth
they prefer, and what they consider
3. Mine all areas of existing narrative.
Then extend and integrate them to
become parts of a whole. Revitalize
We can all become catalysts driving change by pushing our colleagues,
bosses and executives to recognize new
opportunities—beyond social media.
Every company now has a social media
department, but only a few understand
how to tell a compelling story across
and through technology. You can be
the person who stands out by saying,
“Let me tell you a story.” You can be
the person who tells the tale using
time-tested storytelling methods across
cutting-edge technologies. That is the
frontier that communication is ready to
conquer using transmedia.
Communicators can marry the ancient art
of storytelling with tech wizardry to drive a unique,
intimate and personal audience experience.
the messages to catch the right attention of the right audience.
4. Build a storyworld that is an extension of the brand guidelines and allows
all the dimensions of main and sub-stories to be integrated and accumulate up into the top-level story themes.
5. Make a plan that is both active and
reactive. Start small to allow your plan
to validate your model and encourage
the further investment of time, money
about the author
Paul M. Wood is the founder and creative
director of AE35Media, a top transmedia
digital production house in Silicon Valley,
with clients in high tech and start-ups
who find success applying transmedia
methods for a new interactive audience