storytelling principles every
communicator should know
by Andrea Phillips
Transmedia storytelling—the art of using multiple media in the service of a sin- gle unified story—is an amazing practice. Video, social media, physical artifacts and
even real-world events all combine to make compelling experiences for audiences.
The concept is best known from high-pro file
entertainment projects such as the award-winning
“Why So Serious?” campaign for the 2008 film The
Dark Knight; extended footprints for TV shows like
Lost, How I Met Your Mother and Game of Thrones;
and video games like Assassin’s Creed and Portal.
There are also thriving communities of transmedia