“Human emotions work
at an intuitive level, and
at the end of the day it’s
the authenticity of your
story that will shine.”
You’ve got to believe
What strikes me about transmedia is not so much what it is—a method of sharing a story across multiple platforms—but what it has the potential to do—create an extraordinarily
authentic and emotional connection with your audience. It makes me
think about what is at the heart of making that happen: a true understanding of what is important to your audience, a talent for storytelling,
and the ability to artfully weave together multiple forms of communication to create one compelling and unified story. As with any communication that inspires and motivates, it begins with the storyteller’s own
connection to the story.
So, while the idea of transmedia may be new to some, it’s rooted
in something old, even ancient—an understanding of human nature,
beginning with our own. So here’s the key question to ask yourself.
Do you—I mean you personally, not just your work persona—believe in
your company’s vision and what it is trying to accomplish, beyond just
selling its wares?
If the answer is yes, then you have a real chance at connecting your
audience to your organization through transmedia. If not, then faking
it will likely not work, because human emotions work at an intuitive
level, and at the end of the day it’s the authenticity of your story that
Because transmedia takes storytelling to a new level, it requires
a heightened level of understanding of your audience as real human
beings. The message that’s received by your audience will have to go
way beyond good reasons for having them buy your stuff. They will
have to connect to something that is meaningful. Lasting emotional
connections are made when we believe in something. There’s no escaping the fact that it begins with you believing it first.