Effective video in
6 easy steps
Let the Script-less Storyboard worksheet be your guide
to creating compelling corporate videos
After many years of producing corporate videos, I came up with the Script-less Storyboard—a quick, painless and surefire video production approach that is easy to follow. I’ll show you how my company, Salvo Photography, used it to produce the IABC 2013 World Conference promotional video shown below. Read through the worksheet questions and answers, and then watch the video to judge how well we did.
The Script-less Storyboard
1What is your goal, and who is your audience? Begin the process with a
short statement that describes your goal
and your audience. Hint: Your goal is not
to produce a video! You should have a
single goal, and that goal should include
words like inform, educate, motivate,
change opinions and/or attitudes, inspire,
etc. Define your audience in terms of
how they currently relate to the video’s
subject as well as pertinent demographics.
Confining yourself to one or two paragraphs here will help you focus your
ideas and will ensure your video gets its
point across quickly and accurately.
For our World Conference video:
Goal | To motivate potential attenders
to register for the next conference.
Audience | Global corporate and
independent communicators from all
disciplines seeking to learn new skills
and/or keep up with the latest techniques, thoughts and technology used
in the industry.
keep it focused
The most effective corporate videos have two things in common: a well-defined topic and a short running
time. Short videos on a single topic have multiple advantages over longer, multi-message videos—
both on the production side and in the effect they have on your audience. If your overall commu-
nication goal is broad, such as covering your company’s capabilities, employee benefits, job safety,
etc., breaking the overarching goal into smaller, more specific video pieces will make it easier to
produce. Your audience then has the option of viewing all videos on the overarching subject, or
finding the specific information they are seeking without having to watch footage they are not
interested in. That means a more appealing and useful experience for your audience, and a simplified
production strategy for you.