tools of the trade
Check out Suzanne’s
tips on how to choose
the audio and video
equipment that will best
match your corporate
video production needs.
Putting it all together
Once you’ve answered all the worksheet
questions, you’ll know what kind of
approach will be most effective for your
For our World Conference video:
Video approach | Depict the unique IABC
conference atmosphere, energy and
learning potential using a combination
of still images, b-roll of representative
activities and personal impressions/
A worksheet that really works
Corporate videos are quickly becoming
a mainstream communication vehicle,
and high-quality production is no longer an option—it’s a must. I use the
Script-less Storyboard worksheet for all
the corporate videos we produce because
it works—no matter what the subject
matter or budget—and takes very little
time to complete. Because of its succinct
format, your ideas are easily understood
and defendable, meaning your proposal
will fly through the approval process.
And that’s a good thing, because the
demand for video is only just beginning!
Now, watch the video and see how we
put it all together:
IABC WORLD CONFERENCE
about the author
Suzanne Scardino Salvo feeds her twin passions for travel and
communication with photo and video assignments for global
clients (in 68 countries and counting) and by conducting action-packed workshops and visual training worldwide. The recipient
of the 2007 IABC Chairman’s Award and multiple IABC Gold Quill
Awards, she lives, works and laughs alongside her husband, Chris.
Visit them at www.salvophoto.com.