from the ongoing IABC study “Building
Sustainable Futures: Communication
Strategies for Corporate Social Responsibility Change Management,” sponsored
by DIRECTV. In addition to presenting
CSR communication best practices from
leading global organizations, session
leader Craig Carroll, Ph.D., will outline
how organizations can engage with their
stakeholders about CSR, and help participants better understand stakeholder
preferences and expectations.
Laura Illia, Ph.D., professor of corporate communication at IE University in
Spain, is leading the research project.
Carroll, adjunct faculty at IE University
and a visiting scholar in corporate communication at New York University’s
Stern School of Business, is also a senior
research fellow with the Reputation
Institute and the author of two books,
Corporate Reputation and the News Media
and The Handbook of Communication
and Corporate Reputation.
For more information about this
World Conference session, go here.
IABC to launch new website
Get ready for IABC’s revamped website!
We’re retooling our website with features that will significantly add to the
value of your membership. Set to launch
in June, the new site will be mobile-friendly, and we’ve integrated new ways
for you to interact with the site content
as well as with other members. You’ll be
able to create a personal profile, which
will allow the site to present the content
that’s most pertinent to you and your
We’ll be adding new features and func-tionality to the site on a regular basis. In
the future, you can expect to see vibrant,
members-only communities; tools to
help chapters serve their members; and
additional content personalization based
on your activities.
Visit our FAQ page to find out more.
IABC: Working to meet
IABC’s recent quarterly report delves
into the progress made toward achieving our goal of becoming the preferred
community and resource for communication professionals working in diverse
industries and disciplines around the
globe. Our efforts have been driven by
the results of a 2009–2010 member survey that IABC’s international executive
board conducted to learn what communication professionals want from the
organization. You told us you wanted to
be kept up to date on the communication profession, to be recognized for professional accomplishments, and to invest
in career development and networking.
What was our big takeaway? That
IABC needs to be
and relevant to
your needs. Thus,
we developed a
for the next four
years on three key
content and business. You can find
out how we’re doing in the full report
Learn how employee
The connection between employee
engagement and company financial
performance is the subject of a benchmark survey recently published by ROI
Communication. IABC members get
half off the US$950 fee for the standard ROI Communication Benchmark
report (use coupon code IABCbench-mark when purchasing) and US$500
off the custom report (use coupon code
IABCcustom when purchasing). To
purchase a report, go here.