Shoot like a pro
Use these techniques to bring a professional edge to your video
Professional videographers have mastered the art of selecting the ideal camera move to enhance the message. Like pairing the perfect wine
with a meal, there are elements of
both art and science, and there is no
substitute for experience. And, like
white wine with fish, there are classic
pairings you should use to make your
productions more appetizing. Here
are some examples.
What: The camera moves on a horizontal plane left to right or vice versa.
When: Use it to delineate relationships
between people or objects that are far
apart. Or make your audience feel as
though they are part of the scene by
following an action rather than hav-
ing it pass through the frame. Exam-
ples: the beginning to the end of an
assembly line or left/right on a meet-
ing in progress. Slowing down the
pan will emphasize size and scope.
How: A tripod is highly recom-
mended. Experiment with different
speeds to judge what will work best.
What: The camera angles up or down
without changing its position.
When: A tilt is a pan in a vertical
plane. Use it to follow an action like
a moving elevator or a hand being
raised. Tilts demonstrate distance
relationships, like from a mountain
get a move on
Watch as Suzanne Salvo shows you how to finesse your videography skills.
Tilt up on an object or
a person to make your
subject appear more
when you start high and
tilt down, the subject will
take on less significance
and seem smaller and