peak down to the valley floor or from
the ground to the top of a building.
How: With both the tilt and the pan
moves, start (and end) with an establishing still shot, and then execute the
movement. Without these anchors,
the scene could appear jarring and
What: This is also referred to as pull
focus. Begin with sharp focus on one
object in the frame, and then, without reframing, quickly roll focus to
another part of the scene, rendering
the original in-focus object blurry.
When: Use it to link a person to an
activity—that is, as a transitional
How: A tripod is a must. A pull focus
looks very bad if it is shaky. You’ll
need practice to ensure sharpness at
the beginning and end of the move.
Shot selection and camera movement are only one small aspect of the
complex undertaking that is video
production. Like good writing, it
takes time and talent. A note from
my visual communication workshops: train, observe, experiment—
and practice, practice, practice! Video
is a communication art form that
is accessible to everyone. Go out
and play with it. Start with a classic
move, and then go wild. When you
make yourself laugh, you know you
are onto something. If you enjoy it,
chances are your audience will too.
about the author
Suzanne Scardino Salvo, IABC Fellow,
feeds her twin passions for travel and
imagery with assignments for global
clients (in 72 countries and counting),
and by conducting action-packed
workshops at conferences worldwide.
She provides in-house consultation on
visual communication strategy, content and management, and also offers
hands-on training to clients wishing
to create their own stories through
visually dynamic images and videos.
An IABC World Conference All-Star
presenter, recipient of the 2007
Chairman’s Award and winner of
multiple Gold Quill Awards, she lives,
works and laughs alongside her husband, Chris Salvo. Visit a gallery of
their award-winning images and
video at salvophoto.com.
A tripod equipped
with a video head will
greatly improve the
end results of your
pan and tilt moves.