collaboration the tools
with a purpose
Yammer’s Rav Dhaliwal explains how social collaboration
tools are reinventing internal communication
Social collaboration tools are influencing a growing range of organizational activities, from communication to innovation
to leadership. Rav Dhaliwal has more
than 15 years of experience with col-
laboration software with such com-
panies as IBM and Salesforce.com.
Currently, he is the director of Yam-
mer’s Customer Success EMEA (U.K./
France/Germany). Yammer is an enter-
prise social network that is designed to
enhance collaboration, efficiency, file
sharing and knowledge exchange within
organizations. The company, which
was acquired by Microsoft in 2012, has
more than 5 million users worldwide.
“Collaboration software is almost
in my DNA—I’ve been doing this
for a very long time now,” Dhaliwal
framing the collaboration conversation: focus on business value
In this video, Rav Dhaliwal discusses the new spirit of workplace collaboration.
He also offers advice to communicators about how to convince leadership to
implement social collaboration tools by focusing on the business value, rather
than the technology.
how many people
get enamored of the
technology and think,
Oh, we’ll put the technology in and it will be
fine. But technology
without a purpose
is not effective.”