•;Did you clearly communicate how it
would help your team do their job?
•;Did you have active executive participation and buy-in?
•;Did you technically integrate it so it
was easy for people to use and access?
•;Did you have a clearly defined business purpose?
If one or two of those five things are
missing, you are not going to be successful. It’s surprising how many people get enamored of the technology
and think, Oh, we’ll put the technology
in and it will be fine. But technology
without a purpose is not effective.
CW: What can you say to leaders to convey the importance of collaboration?
RD: I would ask, “Do you feel you have
a good business strategy?” And they’ll
probably say yes. My next question
would be, “Do you think the staff
understands it?” And the next question
would be, “Do you think they know
how to implement it?” If the answer
to any of those is “I’m not sure,” then
you have a problem. As a communicator, you can talk to your leadership
about how collaboration tools are a
benefit to the organization and to the
executive—ensuring that the answer
to those three questions is yes.