36 percent indicated they were likely
to adopt one or more new elements
in the coming year.
• 32 percent said they use mobile technology for health care benefits (apps
from health insurers, prescription
drug refills, benefits enrollment systems, etc.), and 52 percent said they
will consider adding components
of mobile technology to employer-sponsored wellness offerings within
the next three years.
• Only 17 percent said they use mobile
technology for wellness or lifestyle
tracking or improvement, but nearly
two-thirds (63 percent) may adopt it
in the next three years.
Bringing people together
It’s long been known that camaraderie
can enhance individual health, from
classic support groups such as running
or other fitness clubs, to groups like
Weight Watchers or Alcoholics Anon-
ymous, to disease- or condition-
find out more
You can download the
“Emerging Technology in
Health Engagement” report
and listen to a related
6 steps to wellness: A guide for communicators
Employee wellness is as much a communication function as an HR one.
Communicators can help pave the way to greater use of new channels to
creatively educate, motivate and even inspire healthy behaviors. Here’s how.
1. Collaborate. Bring together representatives from corporate communication, human resources, information technology and any other key stakeholder
groups. Brainstorm creative solutions to barriers ranging from budgets to
implementation and ongoing ownership.
2. Build your business case. Messages should transcend cost savings or
worker productivity to suggest a genuine concern for employee health and
quality of life. The rationale can expand to include the potential contribution
to the employee value proposition, serving as a differentiator in the talent
3. Reassure employees about confidentiality. A catch- 22 of these solutions,
such as social networking, is that employees need to trust their employer’s
motivations. Reassure employees that their health profiles won’t be used
against them—and make good on the promise.
4. Document it. If a conservative mind-set stands in the way, draft a policy
regarding expectations for social networking specific to health matters, so
users know the “rules of the road.” You likely already have a social media policy
for the organization overall.
5. Pilot it. Test ideas with a small group to see what works. Small steps can lead
to bigger successes.
6. Measure what matters. Set a baseline and track participation and employee
feedback about what’s helpful, what works and where barriers lie in driving
even greater engagement.