(aka “BLOT”). Many organizations
are also using more unique communication channels such as online games
and virtual environments to inform,
educate and create a special user experience. Fun, pithy and marketing
writing styles grab employees’ attention and can motivate them to take a
4. Involving: We’re in this together.
Employees are more likely to buy in
if they feel that they have a stake in
the outcome and that their voices are
being heard. This can be achieved in
a number of ways: by ensuring that
project teams include a cross-section
of representatives from different business units and functions and not just
corporate project managers; by conducting focus groups, surveys and
regular discussions; and by identifying
the trendsetters and key influencers in
employee social networks and making
them change champions.
5. Learning: Create opportunities for
employees to learn in different ways.
The right learning activities equip
employees with the knowledge and
skills necessary to adapt to change and
to perform effectively in their roles.
Considering the diversity of employees
in the typical global corporation, it’s
important to recognize that employees
learn in different ways and to provide
learning opportunities beyond the
classroom. E-learning allows employees to learn at their own pace and on
their own schedule.
It’s equally critical to offer employees informal learning opportunities.
Job shadowing, where an employee
learns from observing a colleague perform a given role, has proven to be an
especially valuable form of informal
learning. In this setting, employees can
gain first-hand knowledge of different
aspects of a job and obtain immediate
answers to questions.
Without the right
we leave the door
open for employees
to revert to old ways
of doing things.